Welcome to Shoyu Sugar!

My name is Malia Yoshioka and I’ll be your guide through the delicious adventures of Shoyu Sugar.

I’m slowly eating my way around the world, 43 countries and counting. Read on for the best insider tips from Hawaii to Istanbul, and everywhere in between.

Malia Yoshioka eating shaved ice 1 edited

Aloha! I’m Malia Yoshioka, a freelance food and travel writer born and raised in beautiful Upcountry Maui, Hawaii.

I help Kama’aina to explore the islands through unique experiences, staycation ideas and kama’aina discounts. If you’re looking for an insider’s guide to the best places to stay, things to do and – most importantly – where to EAT in Hawaii, then you’re in the right place. 

Born and raised on Maui, I later moved to Oahu and fell in love with the food scene there. I was both a restaurant reviewer and at one point a food tour guide (best job ever!)  so I’ve always got my eye on new restaurant openings and places that I want to visit. I use this site as my own way to keep track of my favorites and to share the best of them with you! 

Explore Shoyu Sugar

AS SEEN IN

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Malia Yoshioka drinking rose wine while in Maui

Work Together

As a freelance writer, I love to share my hometown favorites with the world. I’ve written for outlets such as Lonely Planet, The Washington Post, HAWAII Magazine, TripAdvisor, The Daily Meal, BootsnAll, Viator and Hotels.com.

As a content creator, I also share stories from Hawaii and destinations around the world. Please feel free to contact me for my media kit and rate sheet.

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