Whenever I travel, I always try to be conscious of supporting local businesses and restaurants whenever possible. This helps keep tourism dollars circulating in the communities where I’ve been lucky enough to spend time. Here are a few of my favorites that are based in Hawaii, or with Hawaii ties:

Hawaii Small Businesses

Kimi Werner – Kimi is one of my best friends and one of the most talented people you’ll ever meet. Visit her website for beautiful original artwork, hand-painted trucker hats, inspirational signs and more. She is also an award winning spear diver and chef – look for a cookbook to be coming out soon…

[ki-ele] – Local designer Marylea Conrad won me over with her ocean-inspired handcrafted jewelry. Her new kiki beach line is also budget friendly!

Red Pineapple – Nalani Holliday owns this treasure trove of a shop in Ward Centers. Whenever I need a gift, I go here because you can count on being able to find something really special for just about anyone on your list! They also do gift baskets, wedding favors, and mail orders.

Paiko – Love this flower shop in the Kakaako neighborhood on Oahu. Offering beautiful local flowers, deliveries and workshops. The original location opened in 2012 and moved to their new spot in 2023!

Filthy Farmgirl – This line of soaps is hand made on the Big Island and features witty packaging in a variety of flavors! The soaps themselves are all natural, vegan-friendly and smell great. This was one of my favorite items that I brought home to friends a

Adoboloco – Made in small batches using simple ingredients, these sauces are addictive! I’ve tried just about all of them – Jalapeno, Habanero, Bangkok (Thai Chili Peppers). I’m waiting for the ghost pepper sauce, which is only made once in a while… The clean design makes them great for gift giving too. The best thing about it is that this is a family business with Maui ties. Love it! (Note: While the sauces are no longer produced on Maui, you can read all about the family and the “Born in Maui, Enjoyed Everywhere” history of the business on their website.)

Support local small businesses at these annual events in Hawaii

You can also support small businesses at annual events such as the Made in Hawaii Festival (Oahu) held annually in August  or the Made in Maui County Festival (Maui), held annually in early November.

Small businesses at Hawaii Farmers Markets

Weekly farmers markets also often feature food and craft vendors, like the Upcountry Farmers Market on Maui (Saturdays), the Hilo Farmers Market (Big Island) or the KCC Farmers Market (Oahu).

Shoyu Sugar weekly newsletter


Sign up for weekly updates on the best places to stay, things to do and where to eat (plus plenty of foodie travel tips!) from Hawaii and beyond.

Get my FREE Shoyu-Sugar SPAM Musubi recipe when you sign up – I promise that’s the only kind of spam I’ll ever send you. 😉